Moss Pure’s Story
MossPure began during an intensive startup competition at the Massachusetts Institute of Technology (MIT) in June 2020 (MIT Lebanon Challenge). The design behind what is today Moss Pure won First Place Startup in the competition (Track 1B Health, Energy and Waste Management).
From there, Moss Pure was invited to participate in the United Nations Development Programme, where it won Top 10 Startup in August 2020.
Corresponding picture taken by the Providence Business News. See article here.
Our award-winning journey began at MIT.
Check out our awards below.
1st Place Startup
Massachusetts Institute of Technology
MIT Lebanon Challenge, June 2020
Top 10 Startup Worldwide
United Nations Development Programme, August 2020
Best Living Wall Art Solutions Provider
CorporateVision Corporate Excellence Awards, 2023
Winner, Most Innovative Biotechnology and Life Sciences Company
Providence Business News Innovative Companies, 2023
Newcomer of The Year
Boston Design Week, 2024
Natural Air Filtration Innovator of the Year
Corporate Vision, 2024
Manufacturer of the Year
U.S. Small Business Administration, 2025
Inc. 500 Female Founder of the Year
Inc. Magazine, 2026
Meet the Engineer and Artist Behind Moss Pure
Jamie (Founder, Inventor & CEO)
“Jamie is the Moss Guru! This is an award-winning product that will cause a monumental impact on people worldwide”
-Ralph Khairallah, entrepreneur and judge at MIT Startup Competition
Planning a Commercial Moss Wall?
Request a Consultation with Jamie
Tell us about your space, design goals, schedule, and installation requirements. Qualified commercial teams can request a consultation with Jamie.
The Engineering Behind Moss Pure
I’m a Chemical and Environmental Engineer with two Bachelor of Science degrees (Chemical Engineering and Biology) from the University of Rhode Island. I’ve spent more than 16 years of my professional career working across environmental engineering and compliance, life sciences, biotechnology, and pharmaceuticals, including the development of products and medical devices used in hospital intensive care units to help diagnose and treat critically ill patients. My work has included designing and overseeing environmental treatment and air-filtration systems, as well as developing products used in critical-care hospital settings.
I also hold multiple environmental accreditations and am a Lean Six Sigma Green Belt and Project Management Professional (PMP®).
Moss Pure wasn’t created by simply putting moss on a wall. It was engineered from the ground up.
Why I Created Moss Pure
During the MIT startup competition, I saw a gap. Clients were frustrated with having to maintain and frequently replace preserved moss walls and living plant walls. The client pain points were that preserved moss can give off a smell, fade, and need maintenance. Living walls needed irrigation system, constant watering, and maintenance as well.
I created Moss Pure to offer a fundamentally different solution: 100% living moss combined with patented engineering and high-end design, without watering, sunlight, electricity, or routine maintenance. Each installation is custom fabricated and sculpturally designed while also functioning as a patented air filter and stress-relief device. Moss Pure brings together the disciplines that have shaped my career: biology, engineering, high-end design, art, environmental science, manufacturing, and sustainability.
If you’re interested in creating a custom Moss Pure living moss installation for your space, you can contact me or fill out the form below.
Let’s Build Your Custom LIVE Moss Wall!
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