Most moss walls on the market are made with preserved moss, which is no longer living and undergoes a preservation process using softening agents, dyes, colorants, and other additives. Over time, preserved moss can fade, become brittle, shed, accumulate dust and mold, and require maintenance and/or replacement.
Some products commonly called “moss” aren’t actually moss at all. Reindeer moss, for example, is a lichen—not a true moss or plant. In its natural state, reindeer lichen is generally pale in color; commercially preserved varieties can be softened and dyed to create the wide range of colors commonly seen in decorative moss installations.
Some preserved moss companies may also describe their products as “alive” or “living” when it is not true. Preserved moss is chemically treated so that it is no longer living.
If it’s Moss Pure, it’s 100% LIVE moss. Moss Pure is the world’s first and only company to use 100% living moss in the way that we do.
Moss Pure is an entirely different product category: an aesthetically pleasing + scientifically engineered living moss wall system.
Moss Pure originated during a startup competition at MIT in June 2020, where the concept won First Place. Drawing on our founder’s background in chemical and environmental engineering and biology, Moss Pure was engineered to combine living moss, function, art, and high-end design.
The result is an aesthetically pleasing, 100% living moss wall that doubles as a patented air filter and stress relief device, transforming workplaces, businesses, healthcare environments, hospitality spaces, and homes.
The reason our living moss systems last is because of our patented engineering and invention.
Moss Pure’s long-term performance is made possible by our patented and proprietary engineering. Every product incorporates technology specifically developed to sustain 100% living moss without routine watering, sunlight, electricity, or maintenance.
Moss Pure installations have been installed throughout the United States since 2021, with our original installations continuing to thrive today.
Moss Pure is not simply living moss attached to a wall. The technology incorporated into every finished product is what makes Moss Pure fundamentally different.
It’s not simply moss attached to a wall.
Preserved moss companies attach preserved moss to a decor piece and need maintenance or replacement with time. Most of the time, the preserved moss is sourced from another company.
Conventional living walls attach living plants to a wall and typically rely on irrigation and ongoing maintenance. Most of the time, the plants are sourced from another company.
Preserved moss walls and living walls are meant to be temporary pieces of decor. They are not meant to last without needing maintenance or replacement.
Moss Pure outlasts preserved moss walls and living walls because we are not just adding moss or a plant to a wall. The reason why is our science and patented technology that is manufactured into every piece.
The Moss Pure difference isn’t simply the moss. It’s the science and engineering behind it.
Yes, Moss Pure replaces aging, deteriorating, or unwanted preserved moss walls with our 100% living Moss Pure system. We have been brought in to replace preserved moss installations in commercial spaces across the country.
We also replace living walls as well!
When we replace a preserved moss or living wall, we don’t simply remove the old moss and attach living moss to the existing surface. We build an entirely new Moss Pure system from scratch—including the frame. Our patented and proprietary technology is incorporated into the construction of every piece, which is essential to creating the engineered environment that supports our living moss.
Depending on the condition of the existing installation, we may also need to assess the wall and surrounding area before replacement. Preserved moss, adhesives, backing materials, accumulated dust, moisture, deterioration, or other conditions associated with the previous installation can potentially affect the underlying surface or surrounding space. We want to understand what is behind and around the existing installation before installing a new Moss Pure system.
Once the existing conditions are evaluated, Moss Pure can create a completely new custom design for the space. Our designs can incorporate different species and subspecies of living moss, natural variations in color and texture, dimensional 3D terrain, custom framing, and integrated logos or signage.
Rather than replacing preserved moss with more preserved material, you’re getting an entirely new, custom-fabricated living moss wall system engineered specifically for your space. The result is more than a replacement moss wall. It’s a custom-designed, aesthetically pleasing living architectural feature that doubles as a patented air filter and stress relief device and is engineered for longevity—without routine watering, sunlight, electricity, or maintenance.
Have a preserved moss wall or living wall that is fading, shedding, accumulating dust, deteriorating, or simply no longer meeting the aesthetic of your space? Send Moss Pure photos and dimensions of your existing installation, and we’ll help you determine the best approach for replacing it with our living moss system.
No we do not sell live moss on its own. Moss Pure is a finished device and product. Live moss on its own will not survive and is not an air filter. If we sold you living moss on its own, it wouldn’t survive for more than a few days. Moss Pure’s patented device is what keeps living moss alive in a built to last design without needing watering, sunlight, or maintenance. Moss Pure is sold as a finished piece – including our frame any logos. Our product is a living moss wall system and we manufacture and assemble it from scratch to ensure product aesthetics, quality, and longevity.
Absolutely! Contact us and we will be happy to work with you on a custom design. Whether you’re looking for a specific size, frame color or finish, custom shape, branded installation, or integrated company logo, we can create a Moss Pure piece specifically for your space.
We can also work with architects, interior designers, businesses, and homeowners to translate a design vision into living nature. By combining different species and subspecies of living moss, natural variations in color and texture, and our dimensional 3D terrain, we can create a completely custom aesthetic—from subtle and sophisticated to bold statement pieces.
For branded environments, logos and lettering can be integrated directly into the living moss design for a cohesive, finished architectural feature.
Have a rendering or inspiration image? Send it to us. We can use it as the starting point to bring your vision to life using Moss Pure’s 100% living moss and patented technology.
Yes. Every Moss Pure living moss wall can be custom designed for your space, aesthetic, and project vision.
Moss Pure works with different species and subspecies of living moss to create variations in color, texture, density, shape, and dimension. We can combine these natural variations with our signature 3D terrain and multi-layered designs to create everything from subtle, sophisticated compositions to highly dimensional statement pieces.
For branded environments, we can also integrate custom logos, lettering, and other design elements directly into the living moss composition, rather than simply attaching a logo on top of the finished moss wall.
Architects and interior designers can provide renderings, inspiration images, brand guidelines, colors, logos, or an overall design direction. Moss Pure then translates that vision into a custom design using living moss and our patented technology.
Because living moss is a natural material, every installation has its own variations in color, texture, and growth patterns. Rather than trying to make nature perfectly uniform, we use those variations as part of the design.
The result is a custom architectural feature that brings your design vision to life while also providing the functional benefits of Moss Pure’s patented living moss wall system.
We would have to assess this on a case-by-case basis. We do ask that we manufacture and create all aspects of the moss wall, including the frame and any logos. This is done to ensure product aesthetics, quality, and longevity. Moss Pure’s design contains our science and this is what keeps our living moss alive within our product in a built to last design.
Special projects requiring a significant deviation from Moss Pure’s engineering standards or installation requirements may not be guaranteed for quality, aesthetics, and longevity.
No, we use a slow growing moss species so no trimming or maintenance is needed on your end. Moss Pure creates a patented living environment for the moss within our design. Our living moss will not grow outside of our product.
Moss Pure is engineered so you don’t have to take care of the moss. We designed the system to do that for you. We are the engineers and biologists, so you don’t have to be.
Our patented living moss system provides the moisture, nutrients, and other resources the moss needs within the product itself. That means no routine watering, misting, sunlight, electricity, or maintenance is required.
We ask that you do not add water or other products to your Moss Pure. Moss Pure is a complete engineered living system, and adding outside products may interfere with the environment we’ve created for the moss. In particular, watering or misting is not recommended because the system already provides moisture to the living moss and additional water may result in overwatering.
Every Moss Pure product arrives as a finished, ready-to-enjoy piece of living art. Hanging hardware is attached or included, and our framed products are designed to be lightweight and easy to install. Simply place Moss Pure in your space and let our patented technology take care of the moss .If you want more information, check out our Product Care page.
With Moss Pure, you are getting the 100% living moss plant. Moss Pure works with our farmers and harvesters all over the United States. Our 100% living moss is harvested and grown outdoors sustainably. We’ve also worked with state and federal compliance agencies such as the Department of Agriculture and Departments of Environmental Management/Protection to confirm our sustainable practices.
By incorporating the natural diversity of American mosses into our work, we’re able to create rich variations in texture, shape, and dimension while celebrating the biodiversity found throughout the United States. What you see in a Moss Pure installation is real, natural, living moss—not preserved moss designed to look alive.
Unlike many preserved moss products that may be internationally sourced and processed, Moss Pure works with farmers and harvesters throughout the United States. Our different species and subspecies of living moss are sustainably harvested and grown outdoors in the U.S., allowing our designs to showcase the natural biodiversity of American moss.
With Moss Pure, what you’re seeing and touching is 100% living moss, not preserved moss designed to imitate a living appearance. Living moss has a natural texture and it isn’t supposed to feel soft or like an artificially softened material. Depending on the species, living moss can feel textured, dense, springy, coarse, or firm. Moss Pure uses different species and subspecies of 100% living moss, each with its own natural texture, shape, color, and appearance.
Preserved moss is different. Preserved moss is no longer living and has undergone a preservation process. Depending on the product, preservation agents, softening agents, dyes, and colorants may be used to alter or maintain the material’s texture and appearance. It is not typically normal for moss in its natural living state to be soft. If it is, it may have had softening agents added to it and it may be preserved moss.
This is particularly noticeable with products such as preserved reindeer “moss,” which is actually a lichen rather than a true moss. Commercially preserved varieties can be softened and dyed to create textures and colors that differ significantly from the material’s natural state.
Yes, Moss Pure’s patented design allows our living moss walls to be used in either indoors or outdoor environments and can withstand varied weather conditions and climates. Although you don’t have to water the live moss in our design, it is 100% living moss so it won’t be impacted by different weather conditions and climates.
Moss Pure primarily works with Fortune 1000 companies, corporate offices, luxury hospitality groups, architects, developers, healthcare facilities, high-end residential projects, and clients seeking exclusive, scientifically engineered living moss installations.
Our products are custom-fabricated luxury art pieces that combine high-end design, patented and proprietary science, specialized craftsmanship, and air-filtration technology. Because of the complexity, craftsmanship, and engineering built into every piece, Moss Pure is best suited for clients who value innovation, long-term quality, aesthetics, functionality, and premium materials over lower-cost alternatives such as preserved moss walls.
Moss Pure is not priced like conventional moss décor because it isn’t conventional moss décor. Every piece is custom fabricated and incorporates our patented living moss technology into an engineered system designed for aesthetics and longevity. As a result, Moss Pure installations are typically priced at a premium compared with preserved moss wall art and other green-wall products which over time fade, become brittle, shed, accumulate dust, or otherwise change in appearance depending on the product and environmental conditions, eventually requiring refurbishment or replacement.
Our clients aren’t simply purchasing moss for a wall. They’re investing in a custom-designed, 100% living architectural feature that doubles as a patented air filter and stress relief device—and is engineered to last.
We are generally not the right fit for clients seeking:
– Low-budget moss wall alternatives
– Preserved (non-living) moss products
– DIY or temporary installations
– Projects requiring significant deviation from Moss Pure’s engineering standards or installation requirements
Our focus is on creating exclusive, built-to-last living moss systems for clients who appreciate luxury design, scientific innovation, and long-term performance.
Custom Moss Pure installations 6 feet x 6 feet and larger generally range from $40,000 to $300,000+, depending on the size, design complexity, materials, custom framing, logo integration, installation requirements, and overall scope of the project.
Moss Pure is not conventional moss wall décor. Every installation is a custom-fabricated, 100% living moss system that combines high-end design, specialized craftsmanship, and our patented and proprietary technology.
We don’t simply attach moss to a frame. We fabricate the frame, build our technology into the piece, and create the living environment that allows our moss to remain alive without routine watering, sunlight, electricity, or maintenance. Our designs can incorporate different species and subspecies of living moss, rich natural variations in color and texture, dimensional 3D terrain, premium frame finishes, and seamlessly integrated logos and signage.
And unlike preserved moss wall art, which is no longer living, Moss Pure provides the added value of 100% living moss combined with functional technology. Every Moss Pure installation doubles as a patented air filter and stress relief device while serving as a high-end architectural design feature.
An Investment in Design, Science & Craftsmanship
Every Moss Pure installation is individually designed and handcrafted for its environment. No two pieces are exactly alike.
The investment reflects the premium materials, specialized craftsmanship, fabrication time, patented science, engineering, and custom design expertise incorporated into every installation. Larger and more complex projects may also involve structural considerations, custom framing, integrated branding, specialized installation, and coordination with architects, interior designers, contractors, and project teams.
You’re not simply purchasing moss for a wall. You’re commissioning a custom living architectural feature—designed for your space, engineered for longevity, and built to provide benefits that extend beyond aesthetics.
The result is living art that brings together aesthetics, science, functionality, and high-end design to transform the experience of a space.
Let’s Build Your Custom LIVE Moss Wall!
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