Moss wall frame moss frame living wall green wall

The Science

Moss Pure is not your ordinary moss wall art

Moss Pure was created during a startup challenge at the Massachusetts Institute of Technology (MIT) in June 2020, where it won first place (MIT Lebanon Challenge). During the competition, it was realized that moss has several benefits. But, most moss wall companies were using preserved moss, which is no longer living. No other company was using the benefits of live moss. Existing green walls and plant walls used a great amount of water and electricity and were bulky and required time to assemble.

Moss Pure was created and focuses on 3 main features:

Moss Pure uses living moss wall and moss frames to improve air quality of carbon dioxide and pollutants.

1) Act as a modern air filter and therapeutic relief device made of live moss that would effectively purify air in any indoor or outdoor space,

Act as a modern air filter and therapeutic relief device made of live moss that would effectively purify air in any indoor or outdoor space.

2) Sustain the live moss so that it is able to stay alive within the product design – without needing water, sunlight, or electricity,

moss wall art moss frame with mood moss

3) Provide an aesthetically pleasing design that can be used as a decor piece in homes and businesses.

PROBLEM 1 Air Quality: Millions of people die each year from air pollution and criteria air pollutants such as particulate matter (World Health Organization, United States Environmental Protection Agency). Source

Moss Pure Moss wall art gray frame improve air quality provide stress relief.

SOLUTION: Moss Pure’s proprietary design uses moss to improve the air in your space of carbon dioxide, particulate matter (dust, allergens), volatile organic compounds, metals, bacteria, and viruses.

A multi-layer of eco-friendly materials provide the moss in our design with its needed nutrients. Our patent pending design works in synergy with moss, allowing it to take pollutants from the air as its food source and therefore purifying the air around it. Because of this, the live moss in our products do not need watering, sunlight, or maintenance.

Certified lab results:

Moss Pure products are the only moss based products that have been tested in an emission chamber by a certified analytical lab. Pollutants were added to the chamber and Moss Pure’s ability to improve air quality was tested.

The results found that in 2 minutes, Moss Pure purified the air of 30% of carbon dioxide, and 1.5 million pollutant particles – such as dust, allergens, metals, and bacteria and viruses.

Moss Pure moss wall living wall frame in an emission chamber to test for air quality.
Moss Pure’s Mood Moss Frame in an emissions chamber. A certified lab tested our products for air filtration.

PROBLEM 2 Stress: 80% of Americans have reported feeling stressed or anxious during the pandemic (American Psychological Association). Stress is a major issue in the United States, impacting mental and physical health, relationships, and decreasing productivity (Source).

In 1984, Harvard renown Edward O. Wilson researched biophilic design. He found that stress and anxiety in people were reduced when visons of nature were brought into their space. Since then, several psychologists have conducted research and have found similar results.

SOLUTION: Moss Pure’s patent pending design provides therapeutic relief by going above and beyond biophilic design. While biophilic design includes the visual sight of nature, Moss Pure engages not only sight, but other senses such as touch and smell to increase the effects of biophilic design.

How Moss Pure Brings Nature to You.


  • Most moss companies use preserved moss that is no longer living. The moss is not lifelike and often stiff. Moss Pure uses live, real moss in your direct space
  • 3D design elements and naturally occurring materials such as reclaimed wood create Moss Pure’s aesthetically and visually pleasing design
  • Lightweight and mobile to move with you throughout your space


  • Most moss wall companies use screens or a barrier from the moss. It was critical for Moss Pure’s design to be open to allow our customer’s direct interaction with the live moss in our products


  • Moss Pure’s live moss smells like fresh nature, a park, and fresh cut grass. The refreshing smell creates a zen and calming environment
Moss Pure living moss frame in living room.
Living moss frame moss wall art in living room. Moss Pure moss wall frames interior design.

Where nature meets modern.

Our design process includes both an upstream and downstream process. First, biology and engineering come into hand where the moss and air filter are assembled (designed by a chemical and environmental engineer). Once the science is completed, art design elements are put into play (by an interior and fashion designer) to build a carefully crafted aesthetically pleasing decor piece. Each piece is hand assembled for you and your space.

Fun fact: Our products were created for the Moss Pure customer during the Massachusetts Institute of Technology’s Lebanon Startup Challenge. Over 150 customers from the United States were interviewed for feedback. Moss Pure’s final design was tested with customers during prototype, alpha, and beta testing. (In addition to the extensive scientific experimentation and research that our CEO and Founder conducted on live moss).