Live moss walls. Engineered to perform.
Moss Pure combines biology, engineering, and architectural design to create 100% living moss systems engineered for aesthetics, air quality improvement, and long-term use without watering, sunlight, electricity, or routine maintenance.
100%
Living Moss
ZERO
Watering or maintenance
PATENTED
Technology
THE CHALLENGE
Live moss wasn’t designed for the built environment.
Moss Pure was created during a startup challenge at the Massachusetts Institute of Technology (MIT) in June 2020 where it won first place (MIT Lebanon Challenge). During the challenge, we noticed the following gaps:
01 — SURVIVAL
The market offered two primary options: preserved moss walls made from moss that is no longer living and needs replacing. or traditional living walls that required watering and ongoing maintenance. Attempts to use living moss largely consisted of placing moss into a frame, where it still required watering and maintenance to survive. Moss Pure approached the problem differently—engineering a complete system around living moss.
02 — PERFORMANCE
Live moss on its own is not an air filter.
Research has shown that plants alone have limited practical air-filtering effects in real-world environments and are not effective air purifiers.
At the time Moss Pure was developed, we were not aware of another moss wall system with certified analytical testing demonstrating measurable air-quality improvement.
Moss Pure invented an engineered moss air filter system—and tested it with an accredited third-party laboratory.
03 — DESIGN
There was a lack of aesthetically pleasing moss walls that combined performance and suitability for modern architectural interiors and exteriors.
THE SOLUTION
Moss Pure engineered the system around live moss.
Using biology, chemical and environmental engineering, Moss Pure developed a patented and proprietary multi-layer system designed to sustain living moss while integrating air-filtration performance into an architectural product.
THE SOLUTION
Living Moss. No Watering. No Sunlight.
The answer is patented engineering.
We are not just adding moss to a frame – this would not work. The moss would not survive and would not be an air filter on its own. And we are not using the moss that you see outside in your garden. The longevity of Moss Pure begins with the science behind the product. We aren’t simply placing living moss into a frame—our patented technology forms the foundation of every Moss Pure installation, creating an engineered environment designed to support and sustain the living moss over time.
Our Founder and CEO invented a novel living moss wall system and living environment during a startup competition at MIT in June 2020 where the invention won First Place. This patented and proprietary invention provides our living moss with its needed nutrients, including moisture and water within our product itself.
The moss is what you see. The science is what keeps it living.
THIRD-PARTY ANALYTICAL TESTING
Measurable air-quality improvement.
Using patented engineering and biotechnology, Moss Pure developed a living moss wall and air filter system that is third-party laboratory tested to improve your air quality.
Moss Pure’s certified analytical testing by an independent third-party laboratory showed measurable improvement in air quality under tested conditions.
28.6%
of CO₂ reduced daily in your space per square foot of Moss Pure
0.31 lbs
of CO₂ reduced annually in your space per square foot of Moss Pure
Moss Pure filters pollutants in your space daily, such as dust, allergens, pollen, pet dander, odors, toxic gases, wildfire smoke, metals, bacteria, mold, and viruses. Moss on it’s own is not an air filter. We are not just adding moss to a frame. Our science is what makes Moss Pure an air filter. Moss Pure improves your air quality because of our engineering and third-party analytical results.
Your air quality impact.
1 square foot of Moss Pure captures 0.31 lbs of CO₂ annually. This is equivalent to CO₂ emitted by an average gasoline vehicle driving roughly ⅓ of a mile. The larger Moss Pure installation, the more air quality impact. See how your environmental impact of Moss Pure grows with every square foot installed.
[Click the image to enlarge]
THREE CORE BENEFITS
Science, wellbeing, and design in one living system.
01 — AIR QUALITY
Tested to perform.
Moss Pure’s engineered live moss air filter system is lab-tested to improve your air quality.
02 — WELLBEING
Beyond visual biophilic design.
Moss Pure is a patented therapeutic stress relief device, using a multisensory connection with nature through different senses such as sight, touch, and smell.
03 — MODERN DESIGN
Your Design, Brought to Life
Frame colors, rich living textures, different colors and species of moss, 3D dimensional terrain, and integrated logos create high-end architectural features.
MOSS PURE VS PRESERVED MOSS WALLS
The difference is visual + biological.
Moss Pure uses living moss engineered into a patented system that is built and guaranteed to last. Preserved moss is no longer living and needs replacement. Moss Pure has been brought in to replace preserved moss walls and living green walls that have deteriorated over time, including preserved moss installations that were approximately between two and five years old at the time of replacement.
MOSS PURE® LIVING MOSS WALLS
100% living moss
No watering, sunlight or maintenance and engineered to last within our product
Patented technology
Tested for air quality by an accredited third-party laboratory
Sustainable
PRESERVED MOSS WALLS
No longer living
Needs maintenance and replacement
Chemically preserved with added chemicals such as softening agents and dyes
May fade, give off chemical smell, shed, and collect dust and mold
Dyes can get on hands and furniture
Moss Pure vs. Preserved Moss and Living Walls
Moss Pure combines living moss, no required watering or maintenance in a built to last, aesthetically pleasing design. In contrast, preserved moss is no longer living and needs replacing, while traditional living green walls typically require irrigation, lighting, and ongoing plant maintenance.
| Factor | Moss Pure® Living Moss Wall | Preserved Moss Wall | Standard Living Green Wall |
|---|---|---|---|
| Living? | Yes, living moss | No longer living | Living plants |
| Watering | None | None | Irrigation/watering required |
| Maintenance | No routine maintenance | Needs maintenance and replacement | Ongoing care and replacement needed |
+Click to View Full Comparison Table
| Factor | Moss Pure® Living Moss Wall | Preserved Moss Wall | Standard Living Green Wall |
|---|---|---|---|
| Lighting | No sunlight or grow lights required; not impacted by humidity changes | Lighting, HVAC, and humidity can affect appearance and longevity | Light typically required |
| Air Quality | Third-party analytical testing demonstrated measurable air-quality improvement | Not certified for air-quality; no longer living | Research indicates limited practical air-cleaning from passive plants alone |
| Placement | Indoor + outdoor applications | Primarily interior applications | Depends on plant and environmental requirements |
| Sourcing | Harvested in the USvia sustainable methods | Varies; may be internationally sourced | Varies by supplier |
PROVIDING YOU WITH THERAPEUTIC RELIEF USING THE MOSS PURE® METHOD
A stress relief device that creates a multi-sensory connection with living nature.
Applications of biophilic design are experienced primarily through sight. Moss Pure was engineered to go above and beyond biophilic design. Our patented stress relief devices were created, focusing on your other senses, such as sight, touch, and smell. The direct interaction of living moss (not preserved) and our patented engineering reduces stress and anxiety and increases productivity at a higher rate than biophilic design.
Sight.
Our designs provide variation in moss species, rich color, dimensional 3D terrain, and living texture. This provides a direct immersion within nature.
Preserved moss and foliage are no longer living, creating a distinctly different aesthetic from Moss Pure’s living moss. Preserved installations often incorporate additional foliage and decorative botanicals for texture and dimension, while Moss Pure creates depth, variation, and dimensional terrain through the living moss itself, without relying on added foliage to create the design.
Touch.
Moss Pure provides direct interaction with authentic, living moss.
The dyes from preserved moss may rub onto your fingers, preserved moss can shed, fade, and fall apart easily, and may need maintenance or replacement.
Smell.
Moss Pure’s live moss walls provide the natural smell of nature and a living plant within your space, creating a calming environment.
In contrast, preserved moss can give off a chemical odor.
DEVELOPED THROUGH SCIENCE + DESIGN
Vibrant living moss walls for commercial architectural environments
Moss Pure brings together patented engineering, living material, and stunning architectural design for corporate workplaces, healthcare, hospitality, and other modern spaces.
The difference is visual.
You have to see and feel our living moss 3D terrain designs in person to fully be immersed within our stunning and vibrant designs. Pictures alone cannot capture the visual differences between our living moss wall installations and preserved moss walls (which are no longer living).
The Workplace.
Hospitality.
Healthcare.
Your Design, Brought to Life
Your choice. Your custom moss wall.
Living Texture
Varied species, colors, and textures
Dimensional Terrain
Sculptural 3D moss compositions
Custom Integration
Logos and architectural features
Let’s Build Your Custom LIVE Moss Wall!
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