Living Moss Wall for Corporate Office of Procter & Gamble in Cincinnati, Ohio

Year Completed: 2026

Client: Procter & Gamble Corporate Office Headquarters in Cincinnati, Ohio. Moss Pure was contacted because P&G previously had living plant walls or preserved moss walls installed. In both cases, they had to repeatedly replace and maintain the products. They finally chose Moss Pure’s built to last and innovative LIVE moss wall system for their corporate headquarters. More information on Procter & Gamble can be found here: https://us.pg.com/.

Custom Logo: Moss Pure custom manufactured and fabricated Procter & Gamble’s logo in an aluminum brushed finish. Most signage that look like aluminum are made of a fake chemical that doesn’t last but “looks” like aluminum. Moss Pure uses sustainable engineering and uses 100% brushed aluminum logo in a unique technique to make the logo last for years.

Custom Circle Frame & Matte Black Finish: Moss Pure collaborated with Machined in Wood to CNC and hand-craft the 72-inch circle frame in New England hard maple wood. Moss Pure then formulated a custom matte black paint to give the moss wall a museum grade finish.

Custom LIVE Moss 3D Design: P&G chose Moss Pure’s lush dark green moss in different species and subspecies of LIVE moss.

Moss Pure: Live Moss Wall System

If you’ve seen a moss wall out and about or on the internet, it is NOT made of real or living moss. Other moss walls use a product called preserved moss, which is not real, NOT living, treated and processed with chemicals, and needs constant replacement. The reason why preserved moss doesn’t last is because it’s not made of real or living moss. It becomes like a piece of carpet, fading in color with time and collecting dust and mold. Preserved moss is a temporary and decorative art material that is NOT made to last but made to replace and maintain.

Companies that use preserved moss are typically florists that are just gluing preserved moss onto a wall in a decorative but temporary piece of art. These florists and preserved moss companies are expecting that the preserved moss will not last so that they can continuously replace it. They are used to replacing and maintaining plants, plant walls, and flowers in corporate spaces. These companies rely on routine maintenance.

Moss Pure is an invention and the world’s first and only company to use 100% LIVE moss in a built to last design. Moss Pure is NOT preserved moss. Moss Pure is a scientifically engineered LIVE moss wall system. We build our system into a frame – yes we create our frames and logos all in house. This fully finished living moss system is designed to keep our living moss alive without needing routine maintenance, watering, sunlight, or electricity. Our patented and proprietary science is why. We are NOT just adding moss to a frame. We build out and assemble our technology into every Moss Pure piece – which is why our product has a much higher quality, aesthetic, and longevity compared to other green wall products out there. If we were just to add live moss onto a wall, it wouldn’t last and it wouldn’t be an air filter. Live moss on it’s own is not an air filter – it’s Moss Pure’s design that makes our products unique. This is why Moss Pure’s product is engineered to last for years.

Moss Pure is LIVE moss – not preserved moss (what other moss is made of). Other companies use preserved moss, which is no longer living, treated with toxic chemicals, gives off a nasty chemical smell, and does not last a year without needing complete replacement. Procter & Gamble’s corporate offices previously had a preserved moss wall installed, and it did not last. So, they chose to go with Moss Pure’s long lasting living moss wall system.

Why does Moss Pure last while the other companies don’t? Our founder and CEO invented a brand new, patented system and device that keeps living moss alive without needing watering, sunlight or maintenance. This invention won first place in an MIT startup competition in June 2020 where Moss Pure was created. Short answer: living moss won’t survive without Moss Pure’s science. It’s our science that is the key to making our products work. But, Moss Pure was not designed to look like a scientific device. Instead, it is a high-end, aesthetically pleasing decor piece for Fortune 1000 companies, corporate offices, life science and biotech companies, software companies, healthcare, luxury residential clients, and modern homes.

Logo Integration within Live Moss Terrain Air Filter

Other sign companies or moss companies simply just glue or attach logos on top of preserved or dead moss. This is the cheap or easy way of doing things, and it doesn’t look great. Instead, Moss Pure integrates your logo within our 3D terrain and multi-layered patented design. This results in a much higher aesthetic and elevates your brand. Your logo is literally immersed with LIVE nature (not preserved moss) and transports you within a mountain of moss, right in your space.

Moss Pure’s LIVE Moss Wall and Air Filter

Every Moss Pure design comes with our exclusive and certified living moss air filter. Moss Pure is the world’s only company to have a scientifically certified live plant air filter. Per ASTM and ISO methods for air quality, these double-walled iving moss wall installations are capturing:

Carbon Dioxide

• 5,652 ppm of CO2 daily
• 2,062,980 ppm of CO2 yearly

And millions of pollutants (Allergens, Dust, VOCs, Smoke (including wildfire smoke), Odor, Pet Dander, Metals, Bacteria, Viruses, Mold, etc) both daily and yearly.

Let’s Build Your Custom LIVE Moss Wall!